VELOCITY

Industry:

Retail Trade Sector

what i did:

Brand Strategy, Brand Architecture, Visual Identity, Verbal Identity, Research, Employer Brand, Culture Strategy, Physical Environments, Digital Experience

Discover Your Home's Signature

Nestled in the vibrant streets of south Tel Aviv, Velocity isn’t just a furniture store—it’s an immersive experience. Specializing in bespoke furniture sourced from prestigious suppliers, Velocity offers personalized service that goes beyond mere transactions. From guiding customers through the selection process to ensuring a seamless shopping journey, Velocity’s dedicated team transforms every visit into an artful exploration.

A Haven of Inspiration

My collaboration with Velocity began with a simple yet powerful vision—to harness the transformative power of custom furniture. As we delved into the brand’s essence, one theme emerged time and again: inspiration. The goal was clear—to infuse every corner of the Velocity gallery with a sense of creative energy that sparks imagination.

I developed a brand identity that strikes a perfect balance between sleek lines and organic curves by drawing inspiration from the interplay between architectural precision and creative freedom. The logo, a fusion of geometric shapes and fluid forms, captures the essence of Velocity’s design philosophy—harmonizing functionality with artistic expression.

The result? A bold reinvention of Velocity that redefines the landscape of home furnishings and captivates the imagination of its clientele. With its fresh perspective and dynamic approach, the new Velocity brand sets the stage for endless possibilities in interior design.