LUMINA
Introducing Lumina, a groundbreaking company set to revolutionize the landscape of professional marketing, both online and offline. With an innovative product at its core, Lumina empowers customers to gain valuable insights into their competitors’ marketing strategies across various platforms, including Google and Facebook. By offering these insights, Lumina enables informed decision-making regarding marketing strategies, from selecting keywords to managing campaign budgets and monitoring the content of landing pages and marketing ads.
With a website that has been operational for several years, Lumina reached out to me to develop a landing page aligned with their existing website and brand guidelines. The goal? To provide users with real-time information, highlight the benefits of utilizing Lumina’s product, and offer a glimpse into the user experience.
Stay tuned as we unveil Lumina’s new landing page—an immersive experience designed to empower professionals and elevate their marketing endeavors to new heights.
Roles
This is a concept project where I assumed the following roles:
- User Experience (UX) Designer
- User Interface (UI) Designer
Deliverables
Interaction Design: High-fidelity interactive prototype for key tasks on iOS UX/UI Design:
- Competitive analysis
- User surveys
- Low fidelity wireframes
- High fidelity prototype
- Usability tests
Project Specifications
Duration: 3 weeks
Tools:
- Figma
- Miro
- Photoshop
- Illustrator
- Worpress
Typography and Color Palette
Landing Page Design
Desktop Design
Lessons Learned
Communicating User Benefits:
Acknowledging that the process of omitting details differs from other applications necessitates a distinct framework in the page design. Explanations should be provided throughout the page to elucidate how the service benefits users in the event of details being omitted.
Designing an Inclusive User Experience:
Acknowledging the wide range of literacy levels within the target audience underscored the necessity of crafting a user experience and interface that caters to both advanced users and newcomers to such applications, without imposing challenges for those with limited digital proficiency.
Integrating Multiple Features:
The comprehension of the varied requirements of page visitors resulted in amalgamating various features to achieve optimal user adaptation.
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