Food and Hospitality
Brand Strategy, Brand Architecture, Visual Identity, Verbal Identity, Research, Employer Brand, Culture Strategy, Physical Environments, Digital Experience
In the heart of London, Gourmet Craft is a culinary masterpiece that tells the tale of Jamie’s journey from a quaint South London village to the bustling city. This is a place where the refined artistry of fine dining harmoniously coexists with the rugged beauty of nature. Our story is a testament to Jamie’s relentless pursuit of his dream and his unwavering commitment to sourcing the finest raw materials to create exceptional dining experiences.
The evolved Gourmet Craft brand faced the challenge of navigating the bustling landscape of London. Through large-scale engagement with the organization and a collaborative approach with local teams, we embarked on an iterative journey to craft a brand that was both adaptable and impactful, all while maintaining consistency across diverse markets and audiences.
Our first step was to define Gourmet Craft’s overarching brand position, establishing it as a dynamic platform that brings people, food, and experiences together within the city. This strategic pivot allowed the business to embrace a fresh positioning and inspired a hybrid brand architecture model. This model leverages Gourmet Craft’s unique role as the catalyst for remarkable experiences, empowering individuals to explore and indulge.
Today, Gourmet Craft fully embraces this narrative framework across all its key communications and brand initiatives, embodying its ethos of connectivity and culinary excellence
