Beat, an event production company in London, used to focus on traditional tourism and entertainment services such as food tours, show tickets and pub crawls for young people. However, in 2021, they decided to renew their specialization and now specialize in organizing unique events for young people in unusual places such as abandoned warehouses and airport hangars. They have also branched out into other areas of event production, such as underground shows, last minute gigs with top artists and creating engaging social media content. To reflect their new direction, Beat wants a fresh and youthful image. We were tasked with creating a new corporate identity, including a logo and merchandise.
The beat brand took on the challenge of navigating London’s busy landscape. Through large scale engagement with local network influencers, publicists and urban and sassy language. We embarked on a journey to create a loud and bouncy brand, all while maintaining consistency in diverse markets and audiences.
Our first step was to define the overall brand position of beat, establishing it as a dynamic platform that brings people and experiences together in the London underground scene. This model leverages beat’s unique role as a catalyst for extraordinary experiences, empowering people to explore and indulge.
Today, beat fully embraces this narrative framework across all of its key communications and brand initiatives, embodying the experience it delivers to its customers in a scene they wouldn’t otherwise be aware of.
