Blog And News
Check out my podcast on Spotify and Apple Podcasts where I dive into branding, marketing, design, and website building. It’s geared towards Hebrew speakers, but who knows, with your support, we might start uploading episodes in English too!
Unlocking Success: The Importance of Brand-Business Architecture Policy
In the realm of brand-business learning, one often overlooked yet critical aspect is the formulation
The Pragmatism of Purpose: Balancing Brand Mission with Customer Value
In recent years, the concept of brand “purpose” has taken center stage, emphasizing the idea
The Evolution of Segmentation in a Post-Pandemic World
While some may proclaim the demise of segmentation, recent market trends suggest otherwise. The aftermath
The Crucial Partnership Between Research and Development (R&D) and Marketing
The relationship between Research and Development (R&D) and marketing within a firm is crucial for
Resurrecting Brands: The Power of Licensing in Brand Revival
The disappearance of beloved brands from our lives often leaves a lingering sense of loss
Rediscovering the Power of Neighborhood Restaurants: Lessons from Applebee’s
In an era marked by the resurgence of localism, neighborhood restaurants are reclaiming their significance
Rebuilding Trust in Boeing: A Strategic Imperative
In 1957, the TV show “Who Do You Trust?” hosted by Johnny Carson marked a
Preserving Provenance: The Key to Carhartt’s Timeless Success
In 2003, McDonald’s found itself in a dire situation, labeled as “Hamburger Hell” by BusinessWeek.
Navigating the Interplay of Perception and Reality in Pricing
Price is not just a figure on a tag; it’s a delicate balance between perceived
Navigating Pricing Strategies: Beyond Numbers to Market Dynamics
In the realm of pricing, it’s crucial to distinguish between methods and strategies. While pricing
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